Hello reader, my name is Tyler Rice, founder and director of *perceptions. This journal is an effort to tell the stories behind of daily adventures that influence the brand and why we do what we do. Hopefully you'll be inspired, or at the very least, enjoy. 

s u m m e r  ' 2 3 - august 28


The greatest adventures are ones that move the soul, no matter how grand or simple they may be. The act is what matters. Taking the leap to get out of what you know and seeing the world from a different perspective. Alexander Supertramp once said in the iconic film Into The Wild, "The core of man's spirit comes from new experiences!". I subscribe to this theory through and through.