our story

the brand of *perceptions is a philosophy - a way to see* and experience the world. freedom without restraint is chaos, so to live within a set of principles and to be disciplined to those ideals, is ultimate freedom in our eyes. this does not mean rigidity or following the rules, quite the opposite. seek true adventure on the road as a rite of passage to build these pillars for living for yourself, not to live as you've been conditioned. 

the lifestyle in its essence is two-fold: the journey and your perception. the journey is the act of rebellion, a way to escape routine and experience a present and immediate existence. this in turn feeds how you perceive the world around you, informs how you make decisions, and ultimately guides who you become in this life. 

perception as a concept is deceptive, relative, and anything but binary. on your journey, you must always question what is real and what is of the mind. this is why it must be tuned through natural and spiritual experience, rather than having it be fed to you.