Hey, my name is Tyler Rice, founder of *perceptions. This journal is an effort to tell the stories behind the daily adventures that influence the brand and why we do what we do. Hopefully you'll be inspired, or at the very least, enjoy. 

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The greatest adventures are ones that move the soul, no matter how grand or simple they may be. The act is what matters. Taking the leap to get out of what you know and seeing the world from a different perspective. There's an iconic quote from the film Into The Wild that goes like, "The core of man's spirit comes from new experiences!"... I subscribe to this theory through and through.